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Our local search technology compared to other local advertising methods...
What do the numbers say?
Let's take a look at some of the more traditional ways a small business might try to attract more local customers and how Local Response
stacks up.
Sources: Piper Jaffray; Jupiter Media.
| Method |
Avg. Cost Per Lead |
| Yellow Pages |
$20 |
| Email |
$60 |
| Direct Mail |
$70 |
| Radio/T.V. |
$100-200 |
| Local Response |
$8 |
Not only do you end up paying less per lead with Local Response -- the leads you do get convert to sales more often than
any other kind of lead you can buy.
The reason the leads generated by Local Response's organic local search technology convert more often is that you are marketing to your buyers
at the exact moment they go looking for what you offer.
More evidence of the effectiveness of local search technology in acquiring more local customers...
- A recent Comscore study found that performing a local search drives consumers to take action.
During the second quarter of 2006, 47 percent
of local searchers visited a local merchant as
a result of their search behavior, while 41
percent made contact offline. More than
one-third (37 percent) made contact online
as a result of conducting a local area search.
- 63 percent of U.S. Internet
users (or approximately 109 million people) performed
a local search online in July, a 43-percent increase
versus July of 2005.
- Staying close to home can likely generate $2.5 billion.
That's how much The Kelsey Group (TKG) and ConStat Inc
predict local paid search advertising to earn by 2008 in
the U.S. Roughly 25 percent of online buyers seek merchants
that are near their home or work locations, according to
TKG and BizRate.com, as 44 percent of survey respondents
revealed that were performing more local searches
than they were one year ago.
- TKG and ConStat's collaborative survey revealed that
60 percent of small businesses (SMEs) reported that
at least 75 percent of their customers came from
within a 50-mile radius, and 80 percent of SMEs
indicated that at least 75 percent of their
buying and/or selling of products and services
occurs within 50 miles.
- The Interactive Advertising Bureau (IAB) and comScore Networks, Inc. recently announced a new study showing a positive return on investment (ROI: the ratio of generated revenue to advertising expense) and significant conversions both online and offline for companies that participate in online local, directory and classified advertising.
Erin Hunter, Senior Vice President of comScore's Media and Entertainment Division, said "Millions of consumers turn to the Internet each month for help in finding a new job, a new car, or to research any number of local services. This study provides empirical evidence proving the effectiveness of online local and classified advertising."
Check out the actual results we have achieved for our small business clients...
Show me the results
What Google has to say about it...
Start Capturing More Local Customers For Less!
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Thousands Of People In The Area Search For Your
Services Each Day -- Turn Them Into Customers With Local Response!
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