When it comes to internet marketing, many companies struggle with the question of where to direct their efforts. Do they go with paid advertising, or boldly venture into unknown territory - the land of SEO? Mark Jackson of Search Engine Watch recently addressed this issue. In case you missed his article, we wanted to touch on a few of the finer points here.
Leveraging local SEO is critical for anyone who offers products or services targeted to a particular region or city. By following a few simple guidelines and offering the kind of relevant content your visitors crave, you can take advantage of the fact that customers performing a local search are further along in the buying process than the average visitor. In the end, you will see more qualified traffic, higher conversion rates and purchases - while your site visitors will enjoy an enhanced user experience.
Your company has just reached a turning point — it’s ready to try SEO…
…and it’s looking to you to implement a solution.
Here are the three most common solutions — you decide for yourself what’s right for you.
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