Our Search Engine Optimization Strategy










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A Proven Strategy That Consistently Achieves 1st Page Ranking

There are 3 and only 3 methods that are required to secure a 1st page ranking for any website ethically.

Strategy 1 - Creating A Search Engine Friendly Website

Search engines need to be able to crawl your website easily and be able to find all of the content on your site so that it can be indexed. Ensuring that your website is easily spiderable by the major search engines is the first step in our strategy when we begin your project. These are some of the things we check for in this regard...

  • Make sure there are no broken links.
  • Ensure that the use of graphics and flash are limited.
  • At least 5 pages of dense, keyword rich copy should exist on the site.
  • There should be plenty of static content that can be easily crawled as opposed to dynamic content. Some dynamic content is ok depending on the system it is contained within.
  • Ensure alt tags are filled in using appropriate keyword rich descriptions.
  • Interlinking pages within your site using keywords related to the page being linked to.
  • CSS and JavaScript files should be defined off page in separate files.
  • Page names should employ keywords.
  • Ensure that html code is complete and well formed.
  • Ensure that title tags and meta tags are correctly formed.


  • Strategy 2 - Link Popularity

    Since the last few major updates in Google reciprocal linking has been downgraded. A large cottage industry grew up around reciprocal linking and unfortunately it was abused to the point that Google decided to discount it. The name of the game these days is to get one-way links back to your website from other webpages related to your keyword theme. This is a major part of our strategy. By way of partner websites, article submission and top level directory submissions we are able to accumulate a large amount of quality one-way backlinks to your site thereby boosting your search engine ranking.

    Strategy 3 - Relevant Hand Written Content

    Ideally there should be a single page dedicated to each keyword you are targeting. This page should be filled with static content of at least 5-600 words employing the use of the primary keyword several times and in several text formatting variations. We accomplish this goal by having our article writers create custom articles (content) which we then add to your website as well as submit to a quality group of article directories where they are then syndicated out across the net to hundreds of other websites.

    A Word About "Black Hat" SEO -

    At no time do we employ black hat seo methods. These strategies include but are not limited to keyword stuffing, ip delivery, cloaking, doorway pages, shady linking schemes, etc. All of our work abides by the terms of service set forth by all the major search engines. In 6 years not one of our clients has been downgraded or banned from the search engines because of the work we did.