© 2001-2008 Click Response
Organic SEO
"Organic" or "Natural" search engine optimization is the art and science of increasing
a web page's relevancy to a particular key phrase thereby increasing it's ranking in a search engine.
When buyers search for key phrases related to your business finding you on the 1st page of a major
search engine means you are getting the most responsive leads money can buy.
PPC (Pay-Per-Click)
Like organic search PPC or paid search is an effective way of reaching buyers who
are searching for key phrases related to the products and services you sell. The key benefit of PPC is that
it does not take as long to get results however it is not as cost effective as organic SEO. If you are in a hurry
to get 1st page search engine placement PPC is the way to go.
Website Conversion Analysis
Getting targeted traffic to your website is only half of the equation. You will need your website
to convert as many of those visitors into sales as possible. By using a proprietary formula to analyze
website usability factors, copywriting effectiveness and visitor analytics we are able to implement
specific changes designed to increase conversion rates.
Consulting & Training
If you are the do-it-yourself type or want to get your in house IT people up to snuff on
search engine marketing we offer hourly training and consulting packages. What we know becomes what you
know and by doing the work yourself you save money.
